What’s more, they each take up practically the whole screen. I have zero interest in gambling and will never click on these ads so they’re just an invasion of my screen space. Seriously, it’s not just 888 (with whom Facebook recently partnered in the UK, incidentally), I regularly get ads for bookmakers Paddy Power and William Hill too – it’s almost like someone wants me to start gambling.
In Facebook’s defence, this isn’t strictly its fault. Advertisers can use the tools it provides to specify the ages, genders, locations, likes and interests of the people they target. The problem comes when advertisers use those tools badly and ads are targeted poorly.
- How to bet on sports (with pictures) – wikihow
- Free bets – best sign up offers and betting bonues from bookmakers