Wyomissing casino gaming and horse racing giant Penn National Gaming has its sights firmly set on the Pennsylvania sports betting market.
In fact, if things go as planned, Penn National Gaming’s Hollywood Casino at Penn National Race Course will likely open up the state’s first sportsbook.
On Aug. 17, 2018, Penn National Gaming’s Mountainview Thoroughbred Racing Association, LLC, the company that operates the Hollywood Casino at Penn National Race Course in Grantville, became the first PA casino license holder to apply for a $10 million sports betting license in PA.
Once the application is approved, Penn National Gaming will have the right to launch both live and online sports betting out of its Hollywood Casino location.
Penn National Gaming and William Hill US
After applying, Penn National Gaming also announced it will be partnering with leading US sportsbook operator William Hill US on both brick and mortar retail and mobile sports betting operations.
William Hill US is Nevada’s largest sportsbook operator. It recently opened two sportsbooks in New Jersey, at Monmouth Park Racetrack and Ocean Resort Casino. Plus, William Hill is the exclusive risk manager for the sports lottery-based sports betting operations in Delaware.
Penn National Gaming VP Fred Lipkin said the plan is to turn Hollywood Casino’s horse racing simulcast theater into a sportsbook:
“Hollywood Casino at Penn National Race Course today formally applied for a license to conduct sports wagering at our facility. We believe this will provide us another attractive amenity at Hollywood Casino, in addition to our full suite of the latest slot machines, table games, multiple dining outlets, exciting live racing and soon to be online gaming offerings.
“Our plan is to locate our sports book in a newly renovated simulcast theater area at Hollywood Casino and the operations will managed by William Hill US, the largest sports betting operator in the United States. Operations are expected to begin later this Fall upon final approval by the Pennsylvania Gaming Control Board.”