“Unlike any other sporting event in the country, March Madness attracts millions who fill out brackets, make casual bets with friends or wager at a legal sportsbook, which Americans can now do more than ever before.” @BillMillerAGA on our new research: https://t.co/pDveiBHznV pic.twitter.com/peOuKv0cjg
— American Gaming Assn (@AmerGamingAssn) March 18, 2019
An online survey of 11,002 American adults was conducted between March 1-7, 2019 by Morning Consult on behalf of the American Gaming Association (AGA). The revealed data is from bettors that were expected to place a bet online, in a casino sportsbook, with a bookie or friend, or participate in a bracket contest.
The growth and interest in sports betting is pushing faster than a North Carolina fast break. The Tar Heels lead the NCAA Tournament field in tempo and pace, and North Carolina drew 8% of the surveyors vote to win the national championship. They were behind Gonzaga (9%), and heavily-favored Duke (29%), who will dominate NCAA Tournament betting and is now a 2-1 favorite to cut down the nets as NCAA Tournament champions. Duke (84.1), North Carolina (86.6) and NCAA scoring leader Gonzaga (88.8) are three of the top-seven scoring teams in the country.
While illegal betting is still widespread, and “there’s still work to do to eradicate the vast illegal sports betting market in this country,” Miller says the AGA is committed to ensuring sound policies to protect consumers.
The gambling industry spends more than $300 million on responsible gambling programs. The AGA favors that issue, and legislation of states to include responsible gaming in their legislation.
The excitement and interest in sports betting is widespread, and AGA senior vice president of public affairs Sara Slane added, “People enjoy betting on sports. It’s a massive part of our culture.”
Especially at NCAA Tournament time, as fans have more money riding on the games with the brackets part of betting and engagement.
The added sports coverage from a betting perspective has been growing in recent months and years. I remember being a regular guest on a widely popular daily sports handicapping and betting show in Las Vegas from 2003-2010, and the growing interest as our coverage and company expanded into 50 other U.S. markets and onto SiriusXM radio.
Now the changes in the law have opened up an entirely new genre of entertainment.
ESPN’s recently launched ‘Daily Wager’, which followed ‘Lock It In’ on Fox Sports 1, is providing more information to avid sports fans to inform them about the world of sports betting. So is the TVG/FanDuel sports betting show ‘More Ways To Win’. They are following the lead set by the Vegas Stats and Information Network (VSiN), which started providing more mainstream sports betting coverage in 2017 ahead of the repeal of PASPA. The CEO and founder of VSiN, Brian Musburger, helped launch the companies vision ahead of the anticipated legal changes to U.S. sports betting. VSiN set up a studio at the South Point hotel and casino in Las Vegas and brought in Brian’s uncle, legendary broadcaster Brent Musburger, to headline the companies coverage. It’s been growing faster than the steam bets expected on Duke during this year’s NCAA Tournament.
These sports media companies are partnering with technology, casinos and other companies in various ways to bring sports talk from a betting perspective to the forefront. Many March Madness contests and promotions are being offered, including VSiN’s ‘new and innovative bracket challenge’ using blockchain technology in partnership with BLOK Sports.
“In addition to picking winners, money management is essential to being a successful sports bettor and this new platform enables us to simulate the sports betting experience,” said VSiN COO Bill Adee.
VSiN has multiple hours-long segments throughout each day discussing sports, betting, game match-ups and the lines and odds that fuel the interest in the games and sports betting. The hosts and guests are sports and betting industry analysts, along with sportsbook directors that inform and provide listeners with more insight into the games, odds and betting lines. Professional handicappers, bettors and recreational gamblers provide more coverage as hosts and guests. The show is heard daily on SiriusXM Radio channel 204, and streamed online with video segments and podcasts at vsin.com and on fuboTV. There is also horse racing coverage for the sport of kings enthusiasts.
ICYMI on #ANumbersGame w/ @beatingthebook. Both @GUnit_81 & @NaismithLives like a major upset in the Midwest Region. pic.twitter.com/W1IncgwEky
— VSiN (@VSiNLive) March 19, 2019
Also on Monday, March 18, VSiN announced a partnership with NESN in Boston to air its Follow the Money morning show live on NESNplus every weekday morning from 7 a.m. to 10 a.m. The changing landscape is “increasing interest in obtaining relevant and reliable sports information,” said Rick Jaffe, NESN’s Vice President of Programming and Production.
VSiN’s Brian Musburger added, “As regulated sports betting expands across the country, VSiN will continue to partner with innovators like NESN to help inform the rapidly growing number of Americans wagering on sports.”
The growing interest in sports betting continues with a full court press during the peak sports betting event of March Madness.
You can bet on it.