"We see the market evolving more and more toward live betting, and having the ability of providing reliable, accurate and timely information to the [bettors] is absolutely crucial," Sportradar U.S. president Matteo Monteverdi told ESPN.
Genius Sports Group CEO Mark Locke said the company was delighted to be chosen as an official NBA data partner and "realizes the benefits of driving innovation in basketball technology and delivering the most engaging betting experience for NBA fans."
The NBA has allowed its official data to be distributed to bookmakers in international jurisdictions where sports betting is legal, but not in the U.S. until now. In May, the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act of 1992, the federal statute that had restricted state-sponsored sports betting to primarily Nevada. Since the ruling, legal sportsbooks have opened in Delaware, Mississippi, New Mexico, New Jersey, Pennsylvania, Rhode Island and West Virginia.
"Sportradar and Genius Sports are proven leaders in data distribution and will deliver unparalleled, real-time official NBA betting data," NBA commissioner Adam Silver said in a release announcing the deal. "As the sports betting landscape continues to evolve at a rapid pace, these new partnerships will provide robust and reliable data to ensure the best possible gaming experience for our fans in the U.S."
In June, the NBA signed a partnership with MGM Resorts, making the sports betting operator the official gaming partner of the league. As part of the partnership, MGM will get access to the NBA’s official data feed.
While Genius Sports and Sportradar will be the first distributors of official NBA betting data, they might not be the last.
"We may bring on others in the future, depending on how things shake out," Kaufman-Ross said, "but it was important to have that competitive landscape up and running as soon as possible."