DraftKings built its name on daily fantasy sports but jumped headfirst into the gambling space this year. The company partnered with Resorts Casino Hotel in Atlantic City and began accepting mobile bets in August, the first online sportsbook out of the gate.
They had spent six years training fans to build fantasy lineups and to pay for fantasy sports on a mobile platform, and they wanted a betting site that was just as intuitive and user-friendly. Everyone in the industry agrees that the future is mobile, which will allow gamblers to bet on sports in stadiums, on their couches, at their jobs or when sitting at a red light.
“If you think about the experience of walking up to a teller at a casino and telling them what you want to do,” says Matt Kalish, co-founder and chief revenue officer of DraftKings, “ . . . the process is slow, and it’s not really conducive to something like real-time live betting.”
Grove estimates that online betting eventually will make up about 75 percent of revenue for regulated U.S. sportsbooks. In states that permit mobile betting, virtually every fan could be just a couple of taps away from a wager. The early returns for DraftKings suggest that most gamblers might rarely feel the need to set foot inside a casino or horse track.
Already, 90 percent of gambling activity on DraftKings is coming through its sportsbook app. It’s averaging 53,000 bets per day, beating the company’s projections by 300 percent. It had already hit 2 million sports bets just six weeks after launching and is easily topping 100,000 each football Sunday.
The Fantasy Sports Gamble (full film) : FRONTLINE
FRONTLINE and The New York Times delve deep into the shadowy world of fantasy sports and online sports betting. With law enforcement cracking down, “The …