Choosing a sports betting site is a key decision, because it will impact your betting activities in various ways. If you pick the right site, you are more likely to have an excellent overall experience and can even improve your chances of winning. Pick a dubious or fake website and you will end up losing a great deal more.

There are several top-quality online bookmakers on the web, and providing you use one of those, you can be pretty confident you'll find everything you need. The problem is that there are so many sports betting sites to choose from. There is no “one size fits all” approach. This represents an almost impossible task deciding which ones to use and those to avoid.

As with all things betting, it is always advisable to do your research, to ensure you are comfortable with your choices. To help you decide, here are 7 ways to choose the right sports betting website:

1. Trusted websites

Reading website reviews ensures that bookmakers play by the rules, pay out winners and are fair and friendly with their customer service. If they do not, punters may be forced to contact management officials to outline the problems and apply pressure to have the situation resolved.

Doing your own research is the hardest way to choose a sports betting site. It’s time consuming, and you may find it difficult to get all the information you need. Nonetheless, it’s an approach that you should consider. Just make sure you do it correctly.

Nobody wants a bad experience with any company they do business with, and online betting sites are no different. That’s why punters need to do their homework in advance and find out as much about them as possible. You should ask yourself at least these questions:


  • 1. What deposit options are available?
  • 2. Does the bookmaker offer bonuses for an initial deposit and/or to re-deposit funds into an account?
  • 3. How difficult is it to withdraw money from the account?
  • 4. How many different betting options are offered on the sports gambling site? (For example do they offer in-play betting?)

These are all important questions that need to be answered by the punter before deciding to make a deposit.

2. Read online reviews

Another way to choose where to bet is to read third party reviews online and talk to fellow punters. Online bookmakers with positive reviews on multiples sources, feedback and comments from current customers and your own additional research will help you choose trusted brand.

Each review should contain information including deposit options available, bonuses on offer, sports covered, and various betting options. Thus providing a real insight into what it is like to use the site – ultimately this is what really matters.

3. Website promotions and offers

There are a number of factors that punters need to take into account when choosing a top online bookmaker. Bonuses, free bets and concessions should be at the forefront of punters minds, and they significantly vary by bookmaker. Acquiring bonuses can provide a powerful boost to punters winnings, especially when it comes to those betting for the first time.

Bookmakers are battling with their competitors to offer potential new customers a reason to choose their company over another, so there’s plenty of a choice available before you decide to sign up.

4. Competitive odds and payment options

Most bookmakers are expanding the number of payment methods they offer to clients – however there are huge differences between them. The major European firms have debit/credit cards, e-wallets, prepaid cards, bank transfers, cheques and much more.

Customers in some countries, where there are restrictions may be limited to only using e-wallets (providing a degree of anonymity), and that will dictate which bookmakers they can use.

Furthermore, does the sport betting site have payment security certificates on their websites like Skrill, Trustly, MasterCard or Verified by Visa? And are they using a secure and encrypted https domain?

Obviously, the competitiveness of odds is vital when choosing a bookmaker. Punters want to find the best possible value in their selections. Therefore, having an account with a bookmaker who works to small margins is important. However, more importantly the bookmaker must be willing to lay a decent bet at the odds advertised. There are some bookmakers out there who offer fantastic odds, but when customers try to place a bet on those odds, they are unable to receive the advertised rate. Ensure the bookmaker you choose does not do this by placing a small bet first.

5. What sports do the bookmakers cover?

Betting on football is by far the most popular sport to bet on, and most bookmakers have an expansive betting section for the beautiful game – including live betting. However, plenty of punters have a passion (and expertise) for other sports, and an individual’s preferences for a particular sport can dictate which bookmaker is most suitable for their needs.

For instance, Northern European firms tend to offer odds on Handball, Ice Hockey and Basketball sections as the sports are popular in the region and the bookmakers who compile the odds are confident enough in their knowledge to go against the punters. The major UK websites offer betting on horse and dog racing, but a large number of their European counterparts do not (horse racing markets require significant resources and constant attention as the odds continuously change).

Location also matters within each individual sport as well. For instance, a Chinese bookmaker is likely to have extensive knowledge for Chinese football than a bookmaker operating out of the Caribbean. Therefore the suitability of a bookmaker can depend on its location and where the punter is based.

6. Online customer service is essential

Unlike Las Vegas, where you can physically visit a bookmaker at a casino resort; online gaming sites and sportsbooks are essentially virtual casinos that accept real money to wager on real sporting events. However, this does not mean an online bookmakers address is only located on the internet.

7 Ways to choose the right sports betting site key decision, because it will

Any reputable online bookmaker will have a physical address located on its website along with contact information you can use to call them and ask questions if needed. Trusted bookmakers will even have an FAQ section you can read to help you feel more comfortable about betting with them.

Another important source you can use to research online betting sites is social media. Every trustworthy site should have a presence on Facebook as a valuable customer service tool. Some sites are active on Twitter and even have different Twitter accounts in different languages.

Following and/or “Liking” the bookmaker enables punters to see how the company communicates and interacts with potential and current customers, giving them another level of trust, integrity and the necessary knowledge needed to make the right decision when the time comes to place a bet with them.

If a bookmaker is very responsive on social media, you can see that they really care about their customers and want to resolve issues in a timely and efficient manner.

7. Help center and support articles

Top bookmakers will have invaluable resources online to empower you to get started. This maybe articles on responsible gaming to a company blog that provides the latest sports betting tips and tactics to maximize your bets.

An online bookmaker that makes the effort on updating a regular blog provides punters with a sustained integrity that disreputable bookmakers do not have.

Blog and help center articles demonstrate to punters not only is there an actual team behind managing the online website, but the bookmaker is professional and knowledgeable in sports and the industry as well. Meaning that you can determine why the bookmaker is offering certain odds based on the topics and expertise written in their blog articles.


There isn’t one sports betting site that can be labelled as “the top.”

This is simply because what’s best for one person is not necessarily best for everyone. Personal requirements always have to be taken into consideration. By following these 7 ways to choose the right sports betting site, you’ll have the means to get started.

Not all online bookmakers are good at every aspect of sports betting, casino wagering, poker play and horse racing – although you may not need your ideal betting site to be all that. Instead, your priorities may include making sure the bookmaker pays winners quickly, offers bonus and promotion specials, or articles and tutorials for beginner players.

Whatever you are looking for in an online gaming site, do not settle for anything less than one that caters exactly to your needs and provides you with all the features you require as a punter. Read online bookmaker reviews, talk with other punters and take advantage of a promotion to see if you like it. And there’s nothing wrong with making a small deposit first to find out if a bookmaker is right for you.

What do you look for when choosing a sports betting site?

Are there any tips you would like to share?

Feel free to leave a comment on our Facebook page.

P.S. Remember to share this article by clicking the Facebook and Twitter buttons below.

/Steven from Coolbet

Resourse: ">

7 Ways to choose the right sports betting site
Tagged on: