Each year after the Super Bowl, millions of fans and sports bettors suffer through football withdrawal symptoms.
A new league, the Alliance of American Football, is betting that it can help fill the void left by the end of the NFL season.
The fledgling AAF kicked off its inaugural 10-week season Feb. 9 to positive reviews. The signature moment was Shaan Washington’s big hit on Mike Bercovici that sent the quarterback’s helmet flying in the San Antonio Commanders’ 15-6 win over the San Diego Fleet. The play, which wasn’t penalized, quickly went viral on social media.
The eight-team league’s first nationally televised games on CBS generated a higher TV rating than the Houston Rockets-Oklahoma City Thunder NBA game on ABC. And the action on the AAF at Las Vegas sportsbooks exceeded expectations in pregame and in-play wagering.
“I was more surprised with the in-play action,” William Hill sportsbook director Nick Bogdanovich said. “The in-play action compared to an NCAA basketball game, for sure.
“As bettors get more familiar with the players and the product, betting will increase.”
The coaches are better known than the players at this point, with Steve Spurrier guiding the Orlando Apollos and Rick Neuheisel coaching the Arizona Hotshots.
Orlando whipped the Atlanta Legends 40-6 in the opener, and Arizona beat the Salt Lake Stallions 38-22. The teams are the 2-1 co-favorites at the Westgate sportsbook to win the AAF title game, scheduled for April 27 at Sam Boyd Stadium.
“Spurrier and Neuheisel were clearly the most creative offensive coaches in Week 1,” Westgate sportsbook vice president Jay Kornegay said.
Kornegay was one of several Las Vegas bookmakers invited by the league to attend two days of exhibition games in San Antonio the week before the Super Bowl.
“We all left with pretty much the same impression, that the league was very well-organized,” Kornegay said. “The product on the field was young, but you could see that there was some talent on the field.”
The AAF Week 1 wagering handle at the Westgate was comparable to college basketball. But Kornegay was more impressed with the product on the field, the league’s broadcast partners — which include the CBS Sports Network, NFL Network and TNT — and the game times, which will feature weekly Saturday and Sunday doubleheaders capped by 5 p.m. PST kickoffs.
“Being consistent in the days and times they play will make it easier for them to build an audience,” Kornegay said. “I truly believe it’s going to progress. I think more people will bet it in the upcoming weeks.”
Home favorites went 4-0 straight up and against the spread in Week 1, and three of the four games went under the total.
“I certainly would expect scoring to go up,” Kornegay said. “The tweaks of the rules are meant for more scoring and faster games.”
AAF games are designed to be played in 2 hours, 30 minutes. The play clock is 35 seconds (as opposed to 40 for the NFL), and there are no kickoffs or extra points. Teams must attempt a 2-point conversion after a touchdown.
“For gambling purposes, that really changes the key betting numbers,” Kornegay said. “Seven is irrelevant now, which is weird. Six and eight are more relevant numbers, and three is still holding its own.”
The league also uses a “sky judge” that can correct officiating errors from the press box.
Kornegay was struck by the lack of offensive holding calls, which might stem from the rule that restricts defenses to five pass rushers.
“They mentioned they were going to relax offensive holding calls unless it was blatant, which creates more scoring,” he said.
All of the Week 2 totals are in the 40s.
The league’s biggest star player is Trent Richardson, a former No. 3 overall NFL draft pick who rushed for 58 yards and two TDs on 23 carries for the Birmingham Iron in their 26-0 win over the Memphis Express.
“There are some names there,” Bogdanovich said. “They’re pretty organized and have some money behind them. If they play their cards right, it just may work.”
Christian Hackenberg, a former Penn State quarterback and second-round NFL draft pick, flopped in his Memphis debut, throwing for 87 yards and one interception.