Platform competition: betfair and the uk market for sports betting – casadesus‐masanell – 2019 – journal of economics & management strategy – wiley online library

	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Amount staked
Retail	1,721.6	2,460.4	4,751.8	7,020.7	9,285.5	11,486.0	13,022.5	13,567.0	13,670.2	14,763.0	15,640.0	15,945.8
Online	273.7	389.3	592.6	696.3	826.0	1,060.3	1,182.0	1,414.8	1,281.8	1,272.7	1,874.2	2,498.5
Phone	419.5	489.1	570.8	540.8	605.8	659.9	559.2	545.0	507.7	457.6	370.9	279.2
Total	2,414.8	3,338.8	5,915.2	8,257.8	10,717.3	13,206.2	14,763.7	15,526.8	15,459.7	16,493.3	17,885.1	18,723.5
Gross win
Retail	416.7	418.9	505.6	548.1	623.4	736.0	802.6	710.7	757.5	783.1	789.7	837.9
Online	35.4	54.9	84.9	106.1	123.3	130.5	119.8	125.1	203.5	251.5	321.3	406.7
Phone	48.0	50.9	56.5	60.3	53.4	57.5	53.0	39.8	29.7	30.3	18.2	16.0
Total	500.1	524.7	647.0	714.5	800.1	924.0	975.4	875.6	990.7	1,064.9	1,129.2	1,260.6
Operating profit
Retail	93.2	111.9	152.4	165.5	181.6	225.9	229.8	240.1	194.5	210.1	194.9	211.5
Online	9.2	20.5	37.1	51.7	61.2	61.5	61.5	49.2	58.7	87.5	103.2	145.3
Phone	15.5	17.3	22.2	22.1	13.0	16.7	16.7	5.9	(36.6)	(5.2)	(50.9)	0.5
Total	117.9	149.7	211.7	239.3	255.8	304.1	308.0	295.2	216.6	292.4	247.2	357.3
Gross win %
Retail	24.2%	17.0%	10.6%	7.8%	6.7%	6.4%	6.2%	5.2%	5.5%	5.3%	5.0%	5.3%
Online	12.9%	14.1%	14.3%	15.2%	14.9%	12.3%	10.1%	8.8%	15.9%	19.8%	17.1%	16.3%
Phone	11.4%	10.4%	9.9%	11.2%	8.8%	8.7%	9.5%	7.3%	5.8%	6.6%	4.9%	5.7%
Total	20.7%	15.7%	10.9%	8.7%	7.5%	7.0%	6.6%	5.6%	6.4%	6.5%	6.3%	6.7%
Operating margin
Retail	22.4%	26.7%	30.1%	30.2%	29.1%	30.7%	28.6%	33.8%	25.7%	26.8%	24.7%	25.2%
Online	26.0%	37.3%	43.7%	48.7%	49.6%	47.1%	51.3%	39.3%	28.8%	34.8%	32.1%	35.7%
Phone	32.3%	34.0%	39.3%	36.7%	24.3%	29.0%	31.5%	14.8%	123.2%	17.2%	279.7%	3.1%
Total	23.6%	28.5%	32.7%	33.5%	32.0%	32.9%	31.6%	33.7%	21.9%	27.5%	21.9%	28.3%

Resourse: https://onlinelibrary.wiley.com/doi/full/10.1111/