As with most things in life, size matters. Your ideal sportsbook will have a large and happy customer base; if other people are satisfied with the product, you will probably feel the same way. High cashflow also helps to keep a sportsbook on sound financial footing. Smaller start-up books, like any other businesses, are naturally more prone to risk.
This is why we recommend Bodog and Bovada for people who are truly interested in betting on the NFL. Bodog is the top brand in the business, serving customers around the world for nearly 20 years. Bovada is a newer domain that was created for American customers only; the same NFL odds and betting interface are available at both locations.
Thanks to the internet, it’s a lot easier these days to make educated consumer choices. A quick search for sportsbook reviews will give you all the information you need to know about a book’s financial standing, its level of customer service and the quality of its software. Bodog and Bovada earned the high score of 96% at MyTopSportsbooks, while Sportsbook Review awarded an overall “A” grade with an emphasis on financial stability.
Don’t forget about those bonuses, by the way. It’s industry-standard for a sportsbook to offer new customers an incentive to join – perhaps some free NFL betting, for instance. Make sure to visit either the Bodog or Bovada website, depending on which country you live in, and see what bonuses are on offer.